A funny thing happened late last week. It started off with me being contacted by a company looking for an in-house SEO. This person said she had found my name from a Top In-House SEO list. I wasn’t sure if she was stroking my ego or if this list actually existed, so I asked her to forward the link to me. And she did.

The funny thing is that this list of in-house SEO’s doesn’t list my name. I searched the copy and I searched the code.


My name or any of the aliases I use just isn’t anywhere to be found in the list.

So how did my name come up?

I’m not 100% sure, but I did notice a reference to me on the page via the MyBlogLog widget that appears in the right navigation. Could it be that this person just happened to go to the web page in question shortly after I did and saw my name in the widget? I can’t think of any other explanation.

Of course this list begs the question of what makes an in-house SEO “tops”.

It would appear that I’m not the only one asking that question. From what I gathered, the list is a combination of professional SEO’s that the writer knows plus those that happen to work for companies with name recognition.

I recognize a few folks on the list both from them being visible in the industry as well as from having actually met them in person. I also do recognize one that isn’t an SEO at all though so the list is somewhat suspect. Still, a good starting point for those looking for this particular subset of the market.

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