I was asked today if I ever ate Shreddies cereal as a kid. I couldn't quite remember what Shreddies were and I was actually getting them mixed up with Shredded Wheat. No problem. So I fired up Google and did a search. Check out the top paid result and the second organic result. What an unusual reputation management problem...

- Tracking Universal Results and Rankings Revisted
- Killing Your #1 Google Rankings
- Penalized by Google
- Google Maps Ooops
- A Blank Page Ranks #3

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Fantastic - but how could you not know what Shreddies were? Far nicer than shredded wheat