SEO Resume

Overview

My background is solidly rooted in the world of web development and project management. I have spent the last several years combining my technical and people management skills with the areas of search engine optimization (SEO) and social media optimization (SMO). My on-going goal is to effectively bridge the divides between search engine marketing, social media, and online businesses.

Location

I'm located in West Harrison, NY. Commutes within Southern New York (i.e. Westchester County) and Manhattan are easy for me. At this time, I'm not willing to relocate or even work beyond the borders of New York.

My Ideal SEO Job

SEO positions that combine big-picture thinking combined with hands-on activities are what appeal to me the most. I also enjoy training others in the ways of SEO and SMO so that basic principles can be incorporated into their content creation and development work flow -- it's a great way to scale.

Professional Experience

Acronym Media, September 2007 - Present

SEO MANAGER

managed a team of 4 SEO professionals performing search engine optimization for companies in the hospitality, higher education, pharmaceutical, consumer electronics, financial news, and medical insurance industries
enhanced Acronym Media's SEO offering by incorporating social media optimization using Facebook, LinkedIn, and Twitter communities; content creation, syndication, and promotion; and keyword research, monitoring, and opportunity identification
developed a comprehensive training program to ensure SEO campaigns are executed efficiently
spearheaded efforts to develop in-house tools to automated and streamline SEO-related activities to increase profitability while providing more value to clients
provided SEO expertise for the business development department with the assessment of prospect sites, deck preparation, and in-person pitches

DigitalGrit / Zeta Interactive, January 2007 - August 2007

SENIOR SEO SPECIALIST

determined the strategy and executed the tactics necessary to drive traffic to web sites with the ultimate goal of delivering a positive ROI via conversions, leads, and sales
participated in business development activities such as technical sales, proposal writing, and SEO capability presentations
optimized web sites in industries such as software, online education, hospitality, pharmaceuticals, and real estate

Reader's Digest, January 2004 - December 2006

SEO SPECIALIST / PROJECT MANAGER

Search Engine Optimization (SEO)

spearheaded the effort to discover why rd.com was failing to receive traffic from search engines comparable to major competitors; presented findings and recommendations to upper management for search engine optimization (SEO) project approval; and followed through with a plan that resulted in a 355% increase in traffic from search engines
worked closely with the project team that created the Every Day with Rachael Ray web site so that SEO best practices were followed from the start
presented the merits of SEO to various business units including many outside the US and conducted training sessions for editors, coders, and developers on how to incorporate SEO in to their workflow

Search Engine Marketing (SEM)

conducted analysis to determine the best way to buy traffic for rd.com so that the PPC campaign would pay for itself from the additional ad revenue earned from CPM advertising on rd.com
expanded the reach of magazines including Every Day with Rachael Ray, Reader's Digest, American Woodworker, and the Family Handyman via PPC-based keyword buys on search and content networks

E-Commerce

initiated a year-long project to create an in-house e-commerce processing platform to handle orders from different sources and to facilitate the creation of new offers that would all use a shared core to reduce development and testing time
worked with various business units to get their products online through various e-commerce initiatives including customized storefronts and online catalogs for a wide assortment of books for children and adults; A/B split-testing of stand-alone offer pages to determine the most effective method for delivering a marketing message; and promoting offers on third-party sites that ultimately required processing through the RD fulfillment system

Other Responsibilities

assessed project feasibility, gathered business requirements, and executed project plans for various business groups that were part of the $4.5 million budgeted for rd.com initiatives
managed relationships with third-parties (e.g. AAA, Nestle) and media outlets (e.g. CNN, AOL, Netscape) to promote and enhance the reach of several marketing efforts for rd.com
acted as the main point of contact between many levels within Reader's Digest including the Deputy Editor, Director of Communications, Technical Architect, and Creative Director

Akri Consulting Group, September 1999 - January 2004

WEB PROJECT MANAGER FOR ROWECOM

managed a team of web developers and graphic designers in the design and implementation of a three-tiered web-based subscription management system that enabled corporate buyers to order magazines and journals for different people from different office locations
gathered and assessed requirements from Rowecom's management team and coordinated the efforts of Rowecom's internal information technology team with those of the external web developer and QA team

BUSINESS ANALYST/LEAD WEB DEVELOPER FOR READER'S DIGEST

collaborated directly with business units to assess the technical impact of business requirements and to reach consensus on alternative solutions when necessary in an effort to maintain a consistent yet flexible architecture
worked with and mentored several developers during the migration of www.rd.com from a Microsoft (ASP/VB) platform to a JSP/Java platform
designed and programmed a system (Visual Basic, ASP, SQL Server 2000) to process and report on publication orders provided as files (XML or delimited) by external parties

LEAD DEVELOPER FOR MASTERCARD

participated in the multi-million dollar technology convergence initiative resulting from the merger of MasterCard and Europay by designing and coding an object-based application (Visual Basic 6.0) that intelligently retrieved data from Europay and transformed it for integration in to MasterCard's US-based Oracle 8i transaction database
worked with US and European business analysts and managers to develop detailed business requirements; data architects to improve data access performance; and QA personnel to create end-to-end system tests to ensure that the application functioned in accordance with the specifications
documented non-core systems maintenance tasks so that the work could be transitioned to an offshore IT firm

BUSINESS ANALYST/LEAD WEB DEVELOPER FOR COBLOX

created an e-commerce/auction site using ASP and SQL Server 7.0 where programmers could sell source code to the highest bidder or in response to specific requests
interacted with the founder of Coblox; gathered requirements; and worked closely with user interface specialists and graphic designers
wrote an extensive test plan to identify all of the paths that a user could follow and all of the combinations of events that could occur

LEAD WEB DEVELOPER FOR CARROSELL

collaborated with Carrosell's CFO to architect a custom-built Enterprise Resource Planning (ERP) solution (ASP, VB, XML, COM+, SQL Server 2000) that included functionality to streamline the sales process, centralize demographic information, manage customer accounts, simplify advertisement placement, and schedule equipment maintenance
provided technical expertise to the project and account managers during discussions with Carrosell's upper management and followed through with statements of work that described the project scope, resource requirements, and deliverable time lines

EDUCATION

Bachelor of Mathematics (Computer Science), September 1992 to May 1997

University of Waterloo, Ontario

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