SEO Resume

Overview

My background is solidly rooted in the world of web development and project management. I have spent the last several years combining my technical and people management skills with the area of search engine optimization (SEO). My goal is to effectively bridge the divide between search engine marketing and online businesses

Location

I'm located in West Harrison, NY. Commutes within Southern New York i.e. Westchester County and Manhattan are easy for me. At this time, I'm not willing to relocate or even work outside New York state.

My Ideal SEO Job

I believe in the need to avoid the temptation of executing tactics without first understanding the vision and developing a strategy to realize that vision. As such, SEO positions that combine management and hands-on activities are what appeal to me the most. I enjoy the development and training of junior personnel while recognizing the need to be able to dive in and lend a hand to get the job done.

Professional Experience

Acronym Media, September 2007 - Present

SEO Team Manager

• led a team performing search engine optimization for a number of large, well-known companies in the hospitality, education, and medical insurance industries
• introduced an approach to incorporating social media optimization to augment the traditional SEO offerings already in place
• spearheaded efforts to develop in-house tools to automated and streamline SEO-related activities to increase profitability while providing more value to clients
• provided SEO expertise for the business development department with the assessment of prospect sites, deck preparation, and in-person pitches

DigitalGrit / Zeta Interactive, January 2007 - August 2007

Sr. SEO Specialist

• determined the strategy and executed the tactics necessary to drive traffic to web sites with the ultimate goal of delivering a positive ROI via conversions, leads, and sales
• participated in business development activities such as technical sales, proposal writing, and SEO capability presentations
• optimized web sites in industries such as software, online education, hospitality, pharmaceuticals, and real estate

Reader's Digest, January 2004 - December 2006 (3 years)

SEO SPECIALIST / PROJECT MANAGER

Search Engine Optimization (SEO)

• spearheaded the effort to discover why rd.com was failing to receive traffic from search engines comparable to major competitors; presented findings and recommendations to upper management for search engine optimization (SEO) project approval; and followed through with a plan that resulted in a 355% increase in traffic from search engines
• worked closely with the project team that created the Every Day with Rachael Ray web site so that SEO best practices were followed from the start
• presented the merits of SEO to various business units including many outside the US and conducted training sessions for editors, coders, and developers on how to incorporate SEO in to their workflow

Search Engine Marketing (SEM)

• conducted analysis to determine the best way to buy traffic for rd.com so that the PPC campaign would pay for itself from the additional ad revenue earned from CPM advertising on rd.com
• expanded the reach of magazines including Every Day with Rachael Ray, Reader's Digest, American Woodworker, and the Family Handyman via PPC-based keyword buys on search and content networks

E-Commerce

• initiated a year-long project to create an in-house e-commerce processing platform to handle orders from different sources and to facilitate the creation of new offers that would all use a shared core to reduce development and testing time
• worked with various business units to get their products online through various e-commerce initiatives including customized storefronts and online catalogs for a wide assortment of books for children and adults; A/B split-testing of stand-alone offer pages to determine the most effective method for delivering a marketing message; and promoting offers on third-party sites that ultimately required processing through the RD fulfillment system

Other Responsibilities

• assessed project feasibility, gathered business requirements, and executed project plans for various business groups that were part of the $4.5 million budgeted for rd.com initiatives
• managed relationships with third-parties (e.g. AAA, Nestle) and media outlets (e.g. CNN, AOL, Netscape) to promote and enhance the reach of several marketing efforts for rd.com
• acted as the main point of contact between many levels within Reader's Digest including the Deputy Editor, Director of Communications, Technical Architect, and Creative Director

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