532
Recent Comments
- Scary on 5 Black Hat SEO Terms You Need Know
- bucko on I Won't Be Buying XRumer 5.0
- Local Lance on Cuil Is So New That Cuil Doesn't Know About It
- Marios Alexandrou on The Secret to Agency SEO
- Principle Oz on The Secret to Agency SEO
- SS on NoScript and SEO
- Anthony Coleman on SEM Recruiters - Rise Above the Noise
- eugene chuang garg on 5 Black Hat SEO Terms You Need Know
- al on The New Face of Keyword Research
- David Temple according to Cuil » SEM Training & Certification on Cuil Is So New That Cuil Doesn't Know About It
SEO / SEM Categories
SEO Experiment Pages

SEO Quotes - Round 3

Posted by Marios Alexandrou, SEO Resume.

It's been a light reading week for me so I only came across a few quotes related to search engine optimization (SEO) that I thought were worth sharing. One is humorous, one is an a-ha, and one is likely to be controversial.

First the funny one. Rand Fishkin declares that Wikipedia is S.P.A.M.. Yeah, that's an acronym. It stands for Site Positioned Above Mine. I couldn't agree more with Rand's assessment!

Saul Hansell in a recent NY Times article writes, "And media sites are discovering that many people are ignoring their home pages - where ad rates are typically highest - and using Google to jump to the specific pages they want." When I read this I couldn't help but say, "a-ha." I've been trying to emphasize to web site owners for years that they've been putting way too much time and brainpower towards their home pages and not enough to the meat of their sites i.e. the actual articles pages that have the content people are searching for. Which isn't to say that home pages aren't important. They are just less important than they used to be.

The second quote comes from Dirk Johnson on a recent LED Digest newsletter (issue 2421). In this newsletter he lets a reader in on a little secret. "I think that maybe you have spent far too much time buying into the great content trumps all theories that are rampant in the SEO world."

I think Dirk's comment might require some explanation. Content is often said to be the single-most important element of an SEO effort. While it's certainly true that with all other things being equal, the best content will rank higher, it's important to remember that content alone isn't guaranteed to win the game of SEO. In fact, content that is poorly structured, unpopular, and buried deeply within a site will certainly rank poorly over even a spam site if that spam site has done a better job at implemented all of the SEO best practices. In this regard I agree with Dirk's statement.

If you liked this post, please consider sharing it with others.

Related SEO/SEM Articles: