SEO for Every Day with Rachael Ray: Misspellings
Posted by Marios Alexandrou, SEO Resume.I'm involved with a project to promote a new publication from Reader's Digest and Rachael Ray. My particular role in this project is dealing with the SEO aspects related to having the magazine's web site rank highly for all things Rachael Ray. Much of the work is standard SEO that will just take time and effort as most SEO initiatives do. But there's one piece of the puzzle that I'm still working out a strategy for.
The problem lies with misspellings. Some keyword research has revealed that more people are as likely to make spelling errors, as they are to get the spelling correct. On the one hand, I want to capture all of the traffic regardless of the spelling. On the other, I can't publish anything with spelling errors because our editorial folks won't accept the content (and I have to begrudgingly agree with their integrity).
Which leads me to this post. Since I control this site, I can spell words however I please. In fact, I'm pretty sure there are misspelled words on my site elsewhere (I'm not much of an editor after all). So my SEO experiment will be to link to the Rachael Ray page I'm working on with using a few misspellings of the link text (see below).
Every Day with Rachel Ray
Everyday with Rachael Ray
Everyday with Rachel Ray
If this little experiment works, I'll have to come up with a more generic solution to target all traffic for searches of Rachel Ray to this new site. Stay tuned for results.
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The last sentence of your first paragraph ends with a preposition. That is worse than a spelling error.
"That is the sort of thing up with which I will not put!" --Winston Churchill
I was just doing a Google on Rachel and I couldn't remember if her last name was spelled Ray or Rey -- add Rey to you options.
...doesn't only the first of such three links both on and pointing to the same website get counted anyway?
Ondrej,
I read about someone's experiment a while back that showed the first link having an impact with subsequent ones not having an impact. However, I don't think I knew that at the time of this post in 2005.
Why not do a couple of blog posts on some highly ranked blogs, perhaps making fun of the different ways of spelling names in general or hers in particular, and linking to her site with the mis-spellings. Load the blog post up on the social sites, and you've probably got a winner. (or is that weiner)
Jan
I just reread this. Duh....hahaha. I will dig and toss you a few...:-)