The results of a survey conducted by S.G. Cowen and Co. reveal that the longer people have been using the Internet, the more likely it is that they will choose to use Google instead of other search engines. Of the 1000 participants in the survey, 52% said they use Google as their primary search engine. Yahoo came in second with 22 percent, while Microsoft's MSN and AOL tied for third place with 9 percent. Ask Jeeves Inc. rounded out the top five with 5 percent.
In addition, these users (43%) are more likely than people who use competing search engines to have household incomes above $60,000. The next search engine with the most affluent audience is MSN with 35% of its users having incomes greater then $60,000 followed by Yahoo at 33%.
With stats like these, it is no wonder that Google's AdSense program is the most popular. After all, advertisers are going to go after the most affluent consumer and Google lets them do just that. S.G. Cowen estimates that U.S. advertisers will spend $6.1 billion in paid search this year, and $6.4 billion in all other forms of online ads, such as branded/display ads and classified listings. Taken as a whole, this lead that Google currently has could be self-perpetuating such that Google need only worry about not dropping the ball.
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