Jim Cramer on Paid Search

The investing world has been abuzz with the news that Google didn't do as well as expected. But the most amusing comment came from Jim Cramer:

"I would have liked to have seen a much higher click-through rate in advertising, and it makes me wonder whether, at last, people have figured out that most of those click-throughs to the right are simply unhelpful at best and dreadful at worst."

• Google CPA Ads Will Worsen Click Fraud
• The End of Click Fraud?
• AdWords for Site Traffic
• CPM vs. CPC vs. CPA
• The CTR Conundrum