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Google Toolkit

Posted by Marios Alexandrou, SEO Resume.

The brain trust at Google never ceases to amaze me. They keep releasing free tools that are not only of interest to those that run web sites, but are often free. That's a really good value proposition that most companies fail to achieve. What's even more amazing is that all the free tools indirectly roll-up up in to a small number of fee-based tools that has turned Google in to a company with an $80 billion market cap based on REAL profits. Here's a quick run down of some the more popular web master tools.

Google AdSense
AdSense is every traffic-heavy web site's dream. With it, you can have advertisers pay to advertise on your site. The ads will be relevant to your content which makes them of value to your users. And all of this can done with about 10 lines of code that Google provides for you. This site uses AdSense along the left and right hand side of most pages. Every time someone clicks an ad, the advertiser is charged, and the web site owners gets a piece of the pie. As long as your site has traffic, you're going to make some money with no maintenance required. You probably won't retire on the income, but it makes for a nice bit of extra cash to fund those hobbies you spend too much money on.

Google AdWords
This is the one tool in this roundup that has a fee associated with it. With AdWords web site owners can create ads that will appear either on Google or on other sites. How much you want to pay per click and per day is totally up to you. Also under your control is where and when the ads show. For instance, do you want your ad to show for certain search terms on Google? Or do you think you'd have some luck having your ad show on other web sites with related content? The options are quite impressive and since the offering is do-it-yourself, you can experiment all you want.

Google Analytics
This is Google's latest offering. With a few lines of addition JavaScript code added to your web pages, you can get access to a wealth of traffic related information. And the tie-in with Google means you can look at conversion rates from your search marketing campaigns. I haven't gone through the tool with a fine-toothed comb just yet, but it looks promising.

Google Sitemap
Not too long ago Google realized that crawling the web every day was becoming impossible to do. A lot of content doesn't change, but there's no way for Google to know that without actually hitting a site. So along came the Google Sitemaps program. Although Google makes no promises, the idea behind the sitemap is that you list all your site's URLs and provide the last update date for each page. If a page hasn't changed, then the date doesn't change so Google doesn't bother crawling it. Instead, they can go straight to the new content on your site. As part of the program, Google will also report on any bad URLs so you can take action to correct problems. Again, there's fee for to be a part of this service.

Read more about the Google Sitemap program in a previous post.

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One Response to “Google Toolkit”

Doug Brost says:

Strange what one finds on the net. I was looking for some help with resume. I chatting with a good friend they referred me to this site.

Nice job kid..

Doug