Testing Google's Quick Ranking of New Content
10 Comments »A recent article by the Google Operating System blog resulted in quite a lot of excitement in the SEO world although I'm not entirely sure why. The observation that the author of the article shared is that Google is promoting new pages to the top of the SERPs despite that new content not having any authority because it is new. This phenomenon is 6 months old though and that's why I'm confused about the current excitement. I've seen new posts go to the top of the SERPs right after they were published including a recent experiment with auto-generated content. Such news posts would then drop away after a few days and then follow the normal process of climbing the rankings just like any other page.